Glocalization: The best of both worlds

You might think the terms ‘localization’
and ‘globalization’ are opposites, but in reality, they go hand in hand, as in the concept of glocalization.

The concept comes from the Japanese term ‘dochakuka’ (土着化), which meant adapting farming techniques to one’s own local environment.

Japanese businesses began using it as a buzzword in the 1980s to promote overseas expansion. The term describes a product or service that is developed and distributed globally but is also adjusted to satisfy the consumer in a local market.

Nowadays this concept is practiced widely by thousands of companies all over the world.

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