Case Study | August 2024
Background
Siora Surgicals, a leading Indian manufacturer and exporter of orthopedic implants, has long recognized the importance of strategic market expansion. Since 2016, the company has relied on the expert interpreting and localization services of Luis Alberto Diaz, founder of LML Consulting International Inc., to strengthen its presence in Latin America. While the global pandemic disrupted business activities, with no FIME Show in 2020 and slower participation in 2021 and 2022, the years 2023 and 2024 marked a significant resurgence in international trade opportunities.
Challenge
The COVID-19 pandemic caused a global economic downturn, significantly impacting international business operations. With no industry events in 2020 and a slow resurgence in 2021 and 2022, many companies struggled to regain their market momentum. Siora Surgicals, like many others, faced challenges in reconnecting with existing clients and expanding into new markets. As business activities resumed in 2023, the company sought to accelerate its growth by leveraging industry conferences, particularly the annual FIME Show (now World Health Expo Miami), to reestablish and expand its foothold in Latin America. However, language barriers and cultural differences remained key challenges, particularly in high-stakes negotiations and business discussions at these events.
Solution
Leveraging his deep expertise in Spanish-English interpreting and cultural mediation, Luis Alberto Diaz played a pivotal role in facilitating seamless communication at the FIME Show in both 2023 and 2024. His contributions enabled Siora to:
- Expand into New Markets: Thanks to clear and professional interactions at the conference, Siora successfully secured distribution agreements in Nicaragua and Honduras, marking a strategic expansion of its Latin American footprint.
- Strengthen Relationships in Guatemala: Through Diaz’s precise interpreting, Siora was able to cultivate a deeper bond with its Guatemalan partners, leading to significant business growth in the country.
- Enhance Client Trust and Brand Recognition: The ability to effectively communicate in Spanish with prospective and existing clients reinforced Siora’s reputation as a reliable and top-quality orthopedic implant provider.
- Drive Business Growth: With successful engagements and negotiations made possible by Diaz’s expertise, Siora saw a substantial increase in interest and sales inquiries from Latin American distributors, solidifying its presence in the region.
Results
The impact of Diaz’s services on Siora’s business in 2023 and 2024 was profound. The company not only expanded into previously untapped markets but also strengthened its competitive position in Guatemala. These successes underscored the critical role that professional interpreting services play in fostering business growth and international expansion.
As stated in a letter from Siora Surgicals: “Luis’s professionalism, linguistic precision, and cultural expertise have facilitated seamless interactions, helping us engage confidently with stakeholders across the Latin American market. His contributions have had a tangible impact on Siora Surgicals, and we are confident that his expertise would be of great value to any organization or recognition program considering his candidacy.”
Conclusion
Siora Surgicals’ achievements in Latin America in 2023 and 2024 illustrate the power of effective communication in global business. Luis Alberto Diaz’s interpreting and localization services were instrumental in driving this success, highlighting his invaluable contribution to Siora’s international strategy. His ability to bridge linguistic and cultural gaps continues to be a key asset in expanding the company’s reach and solidifying its reputation worldwide.
