You might not realize it, but there are translators and interpreters all around us in our daily lives.
In our news segments, sports broadcasts, live shows, press releases and events, social media, etc., we are constantly getting live information delivered to us in our own language. Consider how many products from foreign nations are being advertised to us even if we’re thousands of miles away from the source, as well as the popularity of imported media like foreign movies, animation, video games, music, books, and much more.
85% of customers will not purchase a product at all if the information about it, the description, and support for it is not in their language. The sphere of influence of any content increases exponentially the more languages it integrates into its repertoire.
We are at the beginning of a cultural merge of global proportions, and language is the final frontier to conquer.
